The integration of the hottest advertising packagi

Integration of advertising packaging and printing services

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core tip: the excess of equipment and capacity of printing enterprises seems to be a trend. Strictly speaking, this excess mainly appears in the middle and low-end digital printing business market. First of all, most printing enterprises mainly adopt the strategy of price war to obtain some existing digital printing businesses, which is quite different from the foreign digital printing market

[China Packaging News] the surplus of equipment and production capacity of printing enterprises seems to be a trend. Strictly speaking, this surplus mainly appears in the middle and low-end digital printing business market. First of all, most printing enterprises mainly adopt the strategy of price war to obtain some existing digital printing businesses, which is quite different from the foreign digital printing market. In some developed countries abroad, digital printing enterprises are not just printing service providers, but customers' consultants, such as public relations companies and business consulting companies. Many successful digital printing enterprises abroad invest a considerable part of their investment and resources in marketing, so they will become good marketing consultants for end users, which is a new business model

it seems that the real digital printing is not just price. Digital printing should bring more value-added services to customers. This should be the prospect of digital printing. In fact, it is to let our printing enterprises jump out of the middle and low-end digital printing Red Sea market and move towards the middle and high-end blue sea high value-added market. At present, the homogenization and low value-added competition in the middle and low-end market of digital printing in China has been very fierce in some cities. Coupled with the impact of the economic environment, it is difficult for digital printing enterprises to maintain an upward development trend if they do not want to change

the packaging market will be a huge opportunity, mainly including gift packaging, drug packaging, food and other FMCG packaging. The packaging size of these products is generally relatively small. At the same time, the packaging market also has some special application characteristics, such as rich color requirements, personalized anti-counterfeiting, and subsequent cutting, film coating and other processes, which require existing suppliers to provide integrated and differentiated solutions. Special or personalized requirements such as trial marketing and event sales are important driving factors in the digital printing and packaging market. The label market, which follows the packaging box, flexible packaging, metal packaging and hard plastic, also has great potential. From 2011 to 2016, the compound annual growth rate of Turkey, China, India and Brazil will exceed 30%. At present, electrostatic imaging technology accounts for the vast share of the label market in the digital packaging printing market. It is expected that inkjet printing technology will catch up in the total printing volume and market value by the end of 2016. Digital printing technology can also be used for brand protection, which can be achieved by using transparent UV fluorescent toner or ink. A unique barcode is printed on the outer package of the product, so that the whole supply chain can be tracked in the development of new models

domestic printing enterprises may tend to foreign digital printing enterprises, and take the integrated marketing and channel promotion of NVIDIA: the printing service route of heat aging resistance and excellent processing performance. Advertising, packaging and other integrated marketing services will be the development direction of printing enterprises. Advertising printing itself is a personalized one-to-one service. Many printing enterprises have practiced the advantages and disadvantages of using Vickers hardness tester experiment in many years of experience: they have super skills, and this strong diversity has expanded their scope of use to the packaging field, requiring a higher level of equipment reserves and service capabilities