IDC predicts that the global CRM market will grow by more than $1.3 billion in 2011. Ctiforum news on June 23 (compiler/Liu Yu): according to IDC's semi annual global customer relationship management application tracking, the global CRM application market recovered strongly in 2010, with a year-on-year growth of 6.2% and a revenue of $16.5 billion. IDC predicts that the CRM application market will continue to operate on this rising track in 2011, with a year-on-year growth of 7.6%, Revenue is close to $18billion
mary wardley, vice president of CRM application solutions at IDC, said: "Although its market is relatively mature, CRM application represents an active market opportunity. As a stage, CRM application continues to develop. With the improvement of technology, such as social network and social platform, today's CRM application helps enterprises provide a new level of observation and insight. In a world where reliable quality is the guide of global business, customer experience and relationship will be the key. In order to strive to create high quality in Huaibei Inject powerful momentum into the new situation of transformation and development "
"In the CRM application market, the growth rate of three of the four major functional markets in 2011 is expected to be higher than the average level. The customer service and marketing application markets are expected to increase by 8.2% and 8.8% respectively, while the sales application market in 2011 will increase by 8.6% compared with last year. At the same time, the call center market experienced a slight decline in 2010 and will rebound in 2011, with an increase of 5.4% compared with the same period last year."
in the customer service market, three of the top five countries (Britain, Germany and France) are expected to have an annual growth rate of 8.2% in 2011, while Australia, Brazil, Canada, China, India and Russia are expected to have strong growth in the marketing application market. In addition to Brazil, these countries are expected to experience stronger growth in the sales application market
although the market is composed of four major functions, the overall CRM application market is still scattered, and many suppliers are scrambling for market opportunities. In addition to the top three manufacturers, 19 manufacturers achieved a total revenue of more than $100million in CRM software in 2010, accounting for more than 35% of the total market share. Only Oracle, sap and the company, these suppliers, earned more than $1billion in the CRM global software market in 2010. In 2010, Oracle won the first place with 11.8% of the global market share, and the company also had the strongest performance in the year, with an increase of 27.4% compared with the same period last year, ranking in the top three. Oracle's best market performance came from North America and Japan, while the strongest growth for the company came from Asia/Pacific (excluding Japan), central and Eastern Europe, the Middle East and Africa
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